Avec la crise du Covid-19, certains épargnants ont pu s’interroger sur la pertinence de leurs placements. Ces investissements ont-ils un sens au-delà de la recherche de la seule performance financière ? Une question qui peut amener à s’intéresser aux placements dits responsables. Une thématique que l’Autorité des marchés financiers (AMF) a récemment abordée via un sondage réalisé en juillet 2021 par OpinionWay auprès d’un échantillon de 2 074 personnes représentatif de la population française. Selon ce sondage, 76 % des Français estiment que l’impact des placements sur la qualité de l’environnement (pollution, biodiversité, etc.) est un sujet important. Et plus d’un Français sur deux affirme prendre en compte les enjeux de développement durable en matière d’épargne. D’ailleurs, ils sont 67 % à penser que les établissements financiers devraient prendre davantage en compte ces enjeux concernant les activités économiques qu’ils financent ou assurent. Pour 46 % des interrogés, ces établissements ne le font pas suffisamment.
S’agissant de la connaissance et de l’image des placements responsables, 11 % seulement des répondants disent connaître avec précision l’un des différents types de placements responsables (ISR, solidaire, Greenfin…). Fait marquant, 58 % des personnes interrogées n’arrivent pas à se prononcer sur la question de leurs avantages et 62 % sur celle de leurs inconvénients. Devant ce manque de connaissances, 2 Français sur 5 seraient intéressés à l’idée d’en savoir plus sur les différents thèmes en lien avec le développement durable.
Ce type de placements semblent toutefois faire son chemin : 17 % des Français déclarent détenir au moins un placement responsable ou durable, dans le cadre d’une assurance-vie, d’un PEA ou d’un compte-titres, d’un plan d’épargne salariale ou retraite. Et 72 % des détenteurs de ce type de placements s’en disent satisfaits, dont 19 % « très satisfaits ».
Sondage OpinionWay pour l’AMF – Les Français et les placements responsables, juillet 2021
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