Pris en application de la fameuse loi Alur du 24 mars 2014, un arrêté vient modifier les modalités d’affichage des annonces immobilières relatives à la vente, à la location ou à la sous-location non saisonnières. Des dispositions applicables depuis le 1er avril 2017.
Affichage des prix des prestations proposées
Les professionnels de l’immobilier sont tenus d’afficher les prix (TTC) effectivement pratiqués pour les prestations qu’ils accomplissent dans le cadre d’une vente, d’une location ou de la gestion immobilière. Sachant que lorsque le prix de ces prestations est déterminé en fonction de la valeur du bien vendu ou du montant du loyer, l’affichage doit indiquer notamment tous les éléments permettant de calculer ce prix. En outre, ces différentes informations doivent être affichées de façon visible et lisible dans la vitrine et à l’entrée de l’établissement ainsi que sur tout support publicitaire (vitrine située hors de l’établissement, foires, salons…). Nouveauté, ces dispositions s’appliquent également aux annonces publiées sur Internet.
Des exigences en termes de publicité
Dans le cadre d’une vente immobilière, le professionnel doit, quel que soit le support de communication utilisé (Internet inclus), indiquer sur l’annonce le prix de vente du bien, honoraires inclus et exclus. Étant précisé que la taille des caractères du prix honoraires inclus doit être supérieure à celle des caractères du prix honoraires exclus. Doit également être indiquée la partie (vendeur ou acquéreur) qui devra prendre en charge le paiement des honoraires (TTC) du professionnel à l’issue de la transaction.
À noter : le prix de vente ne peut inclure la part des honoraires à la charge du vendeur.
Dans le cadre d’une location ou sous-location d’un logement, l’annonce doit mentionner le montant du loyer mensuel, augmenté, le cas échéant, du complément de loyer et des charges récupérables. Le montant du dépôt de garantie éventuellement exigé, le caractère meublé ou non du logement et le montant total TTC des honoraires du professionnel mis à la charge du locataire doivent également figurer sur le support de communication. Enfin, l’annonce doit préciser la commune et, le cas échéant, l’arrondissement dans lequel se situe le bien immobilier ainsi que sa surface exprimée en mètres carrés. Ces derniers éléments devant notamment permettre au locataire de vérifier la bonne application du dispositif d’encadrement des loyers introduit par la loi Alur.
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